LA TROPILLA BY
ESTANCIAS PATAGONIA
PRIVATE ESTANCIAS GAUCHO CULTURE
SERVICES PROVIDED
❋ Market research and competitive positioning
❋ Revenue management and pricing strategy
❋ Product integration across multiple estancias and experiences
❋ Website development and online presence
La Tropilla is a boutique hotel located in Puerto Natales, serving as a gateway to the Patagonian wilderness and the Torres del Paine region.
Part of the Estancias Patagonia portfolio, the project connects a collection of privately owned estancias—offering high-end, experience-driven activities—into a centralized hospitality base.
The concept allows guests to stay in Puerto Natales while accessing curated excursions across remote landscapes, fjords, and traditional Patagonian environments.
❋ Full systems implementation (PMS, booking engine, channel manager)
❋ Distribution setup (OTAs, direct channels, sales structure)
FROM THE INSIDE
Working in Patagonia represents a different approach to hospitality—one defined not by infrastructure, but by nature itself.
This project brought together systems, strategy, and environment, translating a collection of independent experiences into a structured and accessible offering.
Building the operational and commercial foundation in such a remote and seasonal destination required adaptability, clarity, and a hands-on approach to problem-solving.
Beyond the technical scope, the experience reflected a deeper connection between hospitality and landscape—where the value of the product lies as much in the environment as in the service itself.
